What we collect
Only after you allow analytics, our first-party analytics service records the page or product viewed, selected links and calls to action, site language, device category, referring website domain, a random session identifier, approximate country and the IP address received by the service.
We do not collect contact-form fields, names, email addresses, telephone numbers, enquiry text or medical information through analytics.
Why we use it
We use these records to estimate visitor numbers, understand which pages and products are useful, calculate page click-through rates, detect technical abuse and improve the website experience.
Access and security
Analytics data is handled through protected Cloudflare infrastructure. Access is limited to authorised administrators. IP addresses are masked by default in the dashboard; revealing a complete address is a separate, audited action.